AI Creative Tool Pricing Index (September 2026)
Starting prices for 30 AI creative tools, re-verified every month
The AI Creative Tool Pricing Index lists the public starting price of 30 AI creative tools, re-verified on the first of every month. This is the September 2026 edition. Every tool name links to the vendor's own pricing page; a starting price is the cheapest paid plan (a free tier is noted in the Unit column); rows we could not re-verify this month are marked.
Download: CSV · JSON · Maintained by Social Operator, the AI creative agency for performance brands.
What changed this month?
No price changes detected since the previous edition.
AI UGC video: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| Creatify | $39 (Starter) | $19.50 | credits | $99 (Pro) | 2026-09-17 |
| Arcads | $29 (Lite) | -- | credits | $385 (Pro) | 2026-09-17 |
| MakeUGC | $59 (Start up) | -- | credits | $299 (API Pro) | 2026-09-17 |
| Captions | $24.99 (Max) | -- | credits | $69.99 (Scale) | 2026-09-17 |
| Icon | $1,000 (6 Human UGC Ads) | -- | videos | $1,000 (6 Human UGC Ads) | 2026-09-17 |
| TopView | $29 (Pro) | $16 | credits | $180 (Team) | 2026-09-17 |
| Hedra | $15 (Basic) | -- | credits | $75 (Professional) | 2026-09-17 |
AI avatar and presenter video: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| HeyGen | $29 (Creator) | $24 | credits · free tier | $149 (Business) | 2026-09-17 |
| Synthesia | $29 (Starter) | $18 | credits · free tier | $89 (Creator) | 2026-09-17 |
| Colossyan | custom | -- | custom | custom | unverified (last 2026-09-17) |
| D-ID | custom | -- | custom | custom | unverified (last 2026-09-17) |
| Elai | $29 (Creator) | $23 | minutes · free tier | $125 (Team) | 2026-09-17 |
Static and image ads: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| AdCreative.ai | $21 (Startup Plan) | $12.60 | credits | $599 (Ultimate Plan) | 2026-09-17 |
| Pencil | $14 (Core) | $11 | generations | $55 (Growth) | 2026-09-17 |
| Canva | custom | -- | custom | custom | unverified (last 2026-09-17) |
| Predis.ai | $32 (Core) | $24 | credits | $249 (Enterprise+) | 2026-09-17 |
| Midjourney | $10 (Basic) | $8 | minutes | $120 (Mega) | 2026-09-17 |
| Adobe Firefly | $9.99 (Firefly Standard) | -- | credits · free tier | $199.99 (Firefly Premium) | 2026-09-17 |
Generative video models: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| Runway | $15 (Standard) | $12 | credits · free tier | $95 (Max) | 2026-09-17 |
| Pika | $10 (Starter) | $8 | credits · free tier | $95 (Fancy) | 2026-09-17 |
| Kling | custom | -- | custom | custom | unverified (last 2026-09-17) |
| Luma Dream Machine | $30 (Plus) | $25 | credits | $300 (Ultra) | 2026-09-17 |
| Google Veo (Google AI plans) | custom | -- | custom | custom | unverified (last 2026-09-17) |
| OpenAI Sora (ChatGPT plans) | custom | -- | custom | custom | unverified (last 2026-09-17) |
Creative analytics: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| Motion | $750 (Starter) | -- | custom | $1,200 (Pro) | 2026-09-17 |
| Foreplay | $59 (Basic) | $49 | credits | $459 (Agency) | 2026-09-17 |
| Madgicx | $49 (Add-On Tracking Pro) | -- | custom | $49 (Add-On Tracking Pro) | 2026-09-17 |
Voice: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| ElevenLabs | $6 (Starter) | $5 | credits · free tier | $990 (Business) | 2026-09-17 |
Managed AI creative services: what do these tools cost?
| Tool | Starting price / mo | Billed annually | Unit | Top tier | Verified |
|---|---|---|---|---|---|
| Superside | custom | -- | custom | custom | unverified (last 2026-09-17) |
| Social Operator | custom | -- | custom | custom | unverified (last 2026-09-17) |
How is the index compiled?
On the first of each month the pricing page of every listed tool is fetched and its published tiers are extracted. Prices are list prices in USD before tax; "billed annually" is the per-month equivalent on an annual plan. A tool whose page cannot be read that month keeps its previous figures and is marked unverified rather than dropped. Enterprise and custom tiers are shown as custom. Nothing here is a quote; confirm with the vendor before buying.
Which tool should you actually pick?
Price is the last filter, not the first. Decide the job (synthetic UGC at volume, presenter video, static ads, cinematic footage), then compare cost per approved creative at your monthly volume -- see the best AI ad creative tools and how to evaluate an AI UGC tool. When the tool decision itself has become the bottleneck, a managed pipeline is usually cheaper per approved creative above ~30 assets a month; that is the case we make on /ad-creatives/.
Published by Social Operator -- the AI creative agency for performance brands.
Ready to build your content engine?
See how Social Operator can scale your brand's social content and ad creatives.