Building a creator-powered social engine for market research
Atypica is reinventing qualitative market research with AI-powered synthetic audiences. They needed a social presence that would establish credibility with enterprise buyers while building a community of researchers and insights professionals.
Content Strategy
We built a thought-leadership engine around Atypica's core differentiator: synthetic audiences that replace traditional focus groups. Rather than generic "AI marketing" content, we positioned the founders as the definitive voices in a category they were creating.
The content strategy mapped to the enterprise buyer journey, with top-of-funnel trend commentary driving awareness and deep-dive case studies nurturing consideration. Every piece was designed to start conversations, not just collect impressions.
Creator Network Activation
We identified and activated a network of creators in the market research and UX research space. Instead of traditional influencer partnerships, we built an ongoing creator program where researchers shared authentic experiences with synthetic audience methodologies.
The creator network produced content across TikTok, LinkedIn, and YouTube, with our AI engine handling distribution optimization, scheduling, and performance tracking. One creator's video hit 17M views, establishing Atypica as the breakout brand in the space.
The numbers speak
17M+
Views on top-performing content
12x
Content output vs. previous quarter
340%
Increase in qualified inbound leads
8
Active creators in the network
Social Operator didn't just give us a social media presence. They gave us a growth engine. The creator network they built has become one of our most valuable acquisition channels, and their AI-powered content system lets us punch way above our weight.
